diff --git a/backend/btrixcloud/emailsender.py b/backend/btrixcloud/emailsender.py
index 3b7c6c6d..e097c32f 100644
--- a/backend/btrixcloud/emailsender.py
+++ b/backend/btrixcloud/emailsender.py
@@ -7,12 +7,16 @@ import ssl
 from typing import Optional, Union
 
 from email.message import EmailMessage
+from email.mime.text import MIMEText
+from email.mime.multipart import MIMEMultipart
+from fastapi import HTTPException
+from fastapi.templating import Jinja2Templates
 
-from .models import CreateReplicaJob, DeleteReplicaJob, Organization
+from .models import CreateReplicaJob, DeleteReplicaJob, Organization, InvitePending
 from .utils import is_bool
 
 
-# pylint: disable=too-few-public-methods
+# pylint: disable=too-few-public-methods, too-many-instance-attributes
 class EmailSender:
     """SMTP Email Sender"""
 
@@ -22,31 +26,57 @@ class EmailSender:
     smtp_server: Optional[str]
     smtp_port: int
     smtp_use_tls: bool
+    support_email: str
+    templates: Jinja2Templates
 
     def __init__(self):
         self.sender = os.environ.get("EMAIL_SENDER") or "Browsertrix admin"
         self.password = os.environ.get("EMAIL_PASSWORD") or ""
         self.reply_to = os.environ.get("EMAIL_REPLY_TO") or self.sender
+        self.support_email = os.environ.get("EMAIL_SUPPORT") or self.reply_to
         self.smtp_server = os.environ.get("EMAIL_SMTP_HOST")
         self.smtp_port = int(os.environ.get("EMAIL_SMTP_PORT", 587))
         self.smtp_use_tls = is_bool(os.environ.get("EMAIL_SMTP_USE_TLS"))
 
         self.default_origin = os.environ.get("APP_ORIGIN")
 
-    def _send_encrypted(self, receiver, subject, message) -> None:
-        """Send Encrypted SMTP Message"""
-        print(message, flush=True)
+        self.templates = Jinja2Templates(
+            directory=os.path.join(os.path.dirname(__file__), "email-templates")
+        )
+
+    def _send_encrypted(self, receiver: str, name: str, **kwargs) -> None:
+        """Send Encrypted SMTP Message using given template name"""
+
+        full = self.templates.env.get_template(name).render(kwargs)
+        parts = full.split("~~~")
+        if len(parts) == 3:
+            subject, html, text = parts
+        elif len(parts) == 2:
+            subject, text = parts
+            html = None
+        else:
+            raise HTTPException(status_code=500, detail="invalid_email_template")
+
+        print(full, flush=True)
 
         if not self.smtp_server:
             print("Email: No SMTP Server, not sending", flush=True)
             return
 
-        msg = EmailMessage()
-        msg["Subject"] = subject
+        msg: Union[EmailMessage, MIMEMultipart]
+
+        if html:
+            msg = MIMEMultipart("alternative")
+            msg.attach(MIMEText(text.strip(), "plain"))
+            msg.attach(MIMEText(html.strip(), "html"))
+        else:
+            msg = EmailMessage()
+            msg.set_content(text.strip())
+
+        msg["Subject"] = subject.strip()
         msg["From"] = self.reply_to
         msg["To"] = receiver
         msg["Reply-To"] = msg["From"]
-        msg.set_content(message)
 
         context = ssl.create_default_context()
         with smtplib.SMTP(self.smtp_server, self.smtp_port) as server:
@@ -76,38 +106,26 @@ class EmailSender:
 
         origin = self.get_origin(headers)
 
-        message = f"""
-Please verify your registration for Browsertrix Cloud for {receiver_email}
-
-You can verify by clicking here: {origin}/verify?token={token}
-
-The verification token is: {token}"""
-
-        self._send_encrypted(
-            receiver_email,
-            "Welcome to Browsertrix Cloud, Verify your Registration",
-            message,
-        )
+        self._send_encrypted(receiver_email, "validate", origin=origin, token=token)
 
     # pylint: disable=too-many-arguments
-    def send_new_user_invite(
-        self, receiver_email, sender, org_name, token, headers=None
-    ):
+    def send_new_user_invite(self, invite: InvitePending, org_name: str, headers=None):
         """Send email to invite new user"""
 
         origin = self.get_origin(headers)
 
-        message = f"""
-You are invited by {sender} to join their organization, "{org_name}" on Browsertrix Cloud!
+        receiver_email = invite.email or ""
 
-You can join by clicking here: {origin}/join/{token}?email={receiver_email}
-
-The invite token is: {token}"""
+        invite_url = f"{origin}/join/{invite.id}?email={receiver_email}"
 
         self._send_encrypted(
             receiver_email,
-            f'You\'ve been invited to join "{org_name}" on Browsertrix Cloud',
-            message,
+            "invite",
+            invite_url=invite_url,
+            is_new=True,
+            sender=invite.inviterEmail if not invite.fromSuperuser else "",
+            org_name=org_name,
+            support_email=self.support_email,
         )
 
     # pylint: disable=too-many-arguments
@@ -117,29 +135,28 @@ The invite token is: {token}"""
         """Send email to invite new user"""
         origin = self.get_origin(headers)
 
-        message = f"""
-You are invited by {sender} to join their organization, "{org_name}" on Browsertrix Cloud!
-
-You can join by clicking here: {origin}/invite/accept/{token}?email={receiver_email}
-
-The invite token is: {token}"""
+        invite_url = f"{origin}/invite/accept/{token}?email={receiver_email}"
 
         self._send_encrypted(
             receiver_email,
-            f'You\'ve been invited to join "{org_name}" on Browsertrix Cloud',
-            message,
+            "invite",
+            invite_url=invite_url,
+            is_new=False,
+            sender=sender,
+            org_name=org_name,
         )
 
     def send_user_forgot_password(self, receiver_email, token, headers=None):
         """Send password reset email with token"""
         origin = self.get_origin(headers)
 
-        message = f"""
-We received your password reset request. Please click here: {origin}/reset-password?token={token}
-to create a new password
-        """
-
-        self._send_encrypted(receiver_email, "Password Reset", message)
+        self._send_encrypted(
+            receiver_email,
+            "password_reset",
+            origin=origin,
+            token=token,
+            support_email=self.support_email,
+        )
 
     def send_background_job_failed(
         self,
@@ -149,21 +166,6 @@ to create a new password
         receiver_email: str,
     ):
         """Send background job failed email to superuser"""
-        message = f"""
-Failed Background Job
----------------------
-
-Organization: {org.name} ({job.oid})
-Job type: {job.type}
-
-Job ID: {job.id}
-Started: {job.started.isoformat(sep=" ", timespec="seconds")}Z
-Finished: {finished.isoformat(sep=" ", timespec="seconds")}Z
-
-Object type: {job.object_type}
-Object ID: {job.object_id}
-File path: {job.file_path}
-Replica storage name: {job.replica_storage.name}
-        """
-
-        self._send_encrypted(receiver_email, "Failed Background Job", message)
+        self._send_encrypted(
+            receiver_email, "failed_bg_job", job=job, org=org, finished=finished
+        )
diff --git a/backend/btrixcloud/invites.py b/backend/btrixcloud/invites.py
index a7885ee2..3b204f97 100644
--- a/backend/btrixcloud/invites.py
+++ b/backend/btrixcloud/invites.py
@@ -11,7 +11,8 @@ from pymongo.errors import AutoReconnect
 from fastapi import HTTPException
 
 from .pagination import DEFAULT_PAGE_SIZE
-from .models import UserRole, InvitePending, InviteRequest
+from .models import UserRole, InvitePending, InviteRequest, User
+from .users import UserManager
 from .utils import is_bool
 
 
@@ -70,13 +71,7 @@ class InviteOps:
 
         await self.invites.insert_one(new_user_invite.to_dict())
 
-        self.email.send_new_user_invite(
-            new_user_invite.email,
-            new_user_invite.inviterEmail,
-            org_name,
-            new_user_invite.id,
-            headers,
-        )
+        self.email.send_new_user_invite(new_user_invite, org_name, headers)
 
     async def get_valid_invite(self, invite_token: UUID, email):
         """Retrieve a valid invite data from db, or throw if invalid"""
@@ -118,8 +113,8 @@ class InviteOps:
     async def invite_user(
         self,
         invite: InviteRequest,
-        user,
-        user_manager,
+        user: User,
+        user_manager: UserManager,
         org=None,
         allow_existing=False,
         headers: Optional[dict] = None,
@@ -148,6 +143,7 @@ class InviteOps:
             # URL decode email address just in case
             email=urllib.parse.unquote(invite.email),
             inviterEmail=user.email,
+            fromSuperuser=user.is_superuser,
         )
 
         other_user = await user_manager.get_by_email(invite.email)
diff --git a/backend/btrixcloud/models.py b/backend/btrixcloud/models.py
index f973beed..2d03990c 100644
--- a/backend/btrixcloud/models.py
+++ b/backend/btrixcloud/models.py
@@ -48,6 +48,7 @@ class InvitePending(BaseMongoModel):
 
     created: datetime
     inviterEmail: str
+    fromSuperuser: Optional[bool]
     oid: Optional[UUID]
     role: Optional[UserRole] = UserRole.VIEWER
     email: Optional[str]
diff --git a/chart/email-templates/failed_bg_job b/chart/email-templates/failed_bg_job
new file mode 100644
index 00000000..7d825467
--- /dev/null
+++ b/chart/email-templates/failed_bg_job
@@ -0,0 +1,16 @@
+Failed Background Job
+~~~
+Failed Background Job
+---------------------
+
+Organization: {{ org.name }} ({{ job.oid }})
+Job type: {{ job.type }}
+
+Job ID: {{ job.id }}
+Started: {{ job.started.isoformat(sep=" ", timespec="seconds") }}Z
+Finished: {{ finished.isoformat(sep=" ", timespec="seconds") }}Z
+
+Object type: {{ job.object_type }}
+Object ID: {{ job.object_id }}
+File path: {{ job.file_path }}
+Replica storage name: {{ job.replica_storage.name }}
diff --git a/chart/email-templates/invite b/chart/email-templates/invite
new file mode 100644
index 00000000..61a2469d
--- /dev/null
+++ b/chart/email-templates/invite
@@ -0,0 +1,64 @@
+Welcome to Browsertrix Cloud!
+~~~
+<html>
+<body>
+<p>Hello!</p>
+
+<p>Welcome to Browsertrix Cloud!</p>
+
+{% if sender %}
+<p>You have been invited by {{ sender }} to join "{{ org_name }}" on Browsertrix Cloud!
+</p>
+{% endif %}
+
+{% if is_new %}
+<p>You can now set up your account using the link below.</p>
+
+<p style="font-weight: bold; padding: 12px; background-color: lightgrey"><a href="{{ invite_url }}">Click here to create an account.</a></p>
+{% else %}
+<p style="font-weight: bold; padding: 12px; background-color: lightgrey"><a href="{{ invite_url }}">Click here to accept this invite.</a></p>
+{% endif %}
+
+<p>When you first access your account, you’ll be directed to your Dashboard. It contains information you may want to view frequently including: Storage Usage, Crawling Info,  Collections, and Monthly Usage History. From there, you can click <i>+ Create New</i> to create your first Crawl Workflow!
+
+
+<p>For more info, check out the <b><a href="https://docs.browsertrix.cloud/user-guide/">Browsertrix Cloud User Guide</a></b></p>
+
+
+<p>
+We want you to get the most from your Browsertrix Cloud experience!
+</p>
+
+<p>Let us know if you need any questions or feedback.</p>
+You can connect with our team at <a href="mailto:{{ support_email }}">{{ support_email }}</a></p>
+</p>
+
+<p><i>The Webrecorder Team</i></p>
+</body>
+</html>
+~~~
+Hello!
+
+Welcome to Browsertrix Cloud!
+
+{% if sender %}
+You have been invited by {{ sender }} to join their organization, "{{ org_name }}" on Browsertrix Cloud!
+
+{% else %}
+
+You can join by clicking here: {{ invite_url }}
+{% endif %}
+
+When you first access your account, you’ll be directed to your Dashboard. It contains information you may want to view frequently including: Storage Usage, Crawling Info,  Collections, and Monthly Usage History.
+
+For more info, check out Browsertrix Cloud User Guide at: https://docs.browsertrix.cloud/user-guide/
+
+
+If you ever need to reset your password, go here: {{ origin }}/log-in/forgot-password
+
+
+We want you to get the most from your Browsertrix Cloud experience. Let us know if you need any questions or feedback.
+You can connect with our team at {{ support_email }}.
+
+
+
diff --git a/chart/email-templates/password_reset b/chart/email-templates/password_reset
new file mode 100644
index 00000000..7d92180e
--- /dev/null
+++ b/chart/email-templates/password_reset
@@ -0,0 +1,10 @@
+Password Reset
+~~~
+We received your password reset request.
+
+If you were locked out of your account, this request is sent automatically.
+
+If you did not attempt to log in and did not request this email, please let us know immediately at:
+{{ support_email }}
+
+Please click here: {{ origin }}/reset-password?token={{ token }} to create a new password.
diff --git a/chart/email-templates/validate b/chart/email-templates/validate
new file mode 100644
index 00000000..51bc0fed
--- /dev/null
+++ b/chart/email-templates/validate
@@ -0,0 +1,7 @@
+Welcome to Browsertrix Cloud, Verify your Registration.
+~~~
+Please verify your registration for Browsertrix Cloud for {{ receiver_email }}
+
+You can verify by clicking here: {{ origin }}/verify?token={{ token }}
+
+The verification token is: {{ token }}
diff --git a/chart/templates/backend.yaml b/chart/templates/backend.yaml
index 4a9c7624..c271c0e6 100644
--- a/chart/templates/backend.yaml
+++ b/chart/templates/backend.yaml
@@ -45,6 +45,10 @@ spec:
           configMap:
             name: app-templates
 
+        - name: email-templates
+          configMap:
+            name: email-templates
+
       containers:
         - name: api
           image: {{ .Values.backend_image }}
@@ -68,6 +72,9 @@ spec:
             - name: app-templates
               mountPath: /app/btrixcloud/templates/
 
+            - name: email-templates
+              mountPath: /app/btrixcloud/email-templates/
+
           resources:
             limits:
               memory: {{ .Values.backend_memory }}
@@ -139,6 +146,9 @@ spec:
             - name: app-templates
               mountPath: /app/btrixcloud/templates/
 
+            - name: email-templates
+              mountPath: /app/btrixcloud/email-templates/
+
           resources:
             limits:
               memory: {{ .Values.backend_memory }}
diff --git a/chart/templates/configmap.yaml b/chart/templates/configmap.yaml
index 023631d3..1152bf5b 100644
--- a/chart/templates/configmap.yaml
+++ b/chart/templates/configmap.yaml
@@ -135,3 +135,13 @@ metadata:
 
 data:
 {{ (.Files.Glob "app-templates/*.yaml").AsConfig | indent 2 }}
+
+---
+apiVersion: v1
+kind: ConfigMap
+metadata:
+  name: email-templates
+  namespace: {{ .Release.Namespace }}
+
+data:
+{{ (.Files.Glob "email-templates/*").AsConfig | indent 2 }}
diff --git a/chart/templates/secrets.yaml b/chart/templates/secrets.yaml
index 9d511ad6..6f9f9361 100644
--- a/chart/templates/secrets.yaml
+++ b/chart/templates/secrets.yaml
@@ -15,6 +15,7 @@ stringData:
   EMAIL_REPLY_TO: "{{ .Values.email.reply_to }}"
   EMAIL_PASSWORD: "{{ .Values.email.password }}"
   EMAIL_SMTP_USE_TLS: "{{ .Values.email.use_tls }}"
+  EMAIL_SUPPORT: "{{ .Values.email.support_email }}"
 
   SUPERUSER_EMAIL: "{{ .Values.superuser.email }}"
   SUPERUSER_PASSWORD: "{{ .Values.superuser.password }}"
diff --git a/chart/values.yaml b/chart/values.yaml
index ed2c1e9b..3cb99c14 100644
--- a/chart/values.yaml
+++ b/chart/values.yaml
@@ -293,6 +293,7 @@ email:
   password: password
   reply_to_email: example@example.com
   use_tls: True
+  support_email: support@example.com
 
 
 # Deployment options